Bob the Builder, the hard-hat wearing, internationally-famous children’s character, is pitching in to help Texas Children’s Hospital promote the progress of its West Campus in Katy.
The new facility, TCH’s first suburban pediatric hospital, is currently under construction near the intersection of the Katy Freeway and Barker Cypress.
Starting this month, ads in local community publications and shopping mall kiosks will feature scenes of Bob the Builder at the Texas Children’s Hospital West Campus construction site toiling alongside the project’s real-life construction crew from Tellepsen Builders.
The campaign’s purpose is to build awareness of the new facility. When complete, the new 530,000 square-foot hospital will offer inpatient and outpatient facilities designed around the best practices in pediatric treatment environments and provide extended access to the hospital’s renowned family-centered patient care.
The idea behind Bob the Builder’s presence in the ads is to remind families that the new West Campus is designed, equipped and staffed exclusively for children.
“We’re delighted to have Bob the Builder lend his support to our project,” said Michelle Riley-Brown, assistant vice president of Texas Children’s Hospital West Campus. “With his can-do attitude and love of a job well done, he fits right in at Texas Children’s Hospital.”
A favorite among preschoolers, Bob the Builder and his machine team promote positive thinking, teamwork, problem-solving, follow-through and “The Fun is in Getting It Done.” The animated series is currently broadcast in over 250 countries and in 45 languages, including PBS KIDS and PBS KIDS Sprout in the United States.
“Texas Children’s Hospital is building a first-rate medical facility that will provide top quality care for a lot of children, and Bob the Builder is delighted to be a part of the message,” said Maria Santoro, director of Global Brand Management for HIT Entertainment, producers and rights-owner of Bob the Builder.
The ads featuring Bob the Builder are scheduled to run in West Houston-targeted media through October.
By: John Pape on Tue, Aug 4, 2009
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